Many people are not aware of the skills of journalists. But, B2B Marketers have lastly recognized the effort and talent of these Journalists. Their talent includes doing excellent research and to produce amazing content. It could be storytelling or a general blog or an article, they just do a great job.
However, for the sake of marketing, general content won’t be suitable. A great story telling is required, which is done by these journalists.
5 Brilliant B2B Content Marketing Ideas
Points while Producing the Story
These points are found to be too basic to explain here. However, there are some marketers who have just begun their career and may not be aware of the simple concepts. So, such marketers can easily understand by reading these points.
- Know about what do you want to provide to your readers.
- Do well research before producing the Story.
- Collect all the data and club in a single document.
- Pick all the important points and keep aside.
- Now use all these important points to pitch new contents.
- Create awesome stories with these points.
- If you cannot create, hire a first-class writer to write on behalf of you.
Manage Network of Subject Matter Experts
Before setting up new network of writers, you must first check if they have enough skills that can fuel your content portfolio. You need to ensure that these content writers or journalists you hire, has knowledge plus quick grasping ability in whatever they research. By this way, you can tap the experts and be able to build an excellent network of subject experts.
Use Breaking News with More Investigations in the Articles
It is very mandatory to take the inventory of the various kinds of content from your library. And doing so, you will solely be on a longer time-horizon projects like the white papers and case studies. However, the mini content packages such as the trendy topics in blogs, or the short news alerts gives the amazing information to the search engines. This will help you to engage your customers with ease.
Strong Editorial Guidelines Required
In case, you have several content contributors, you must provide the editorial guidelines without fail. This will constitute a valid research source, and how these sources are attributed and clubbed? Or what kinds of content are acceptable, etc.
Become a Content Creator or Curator
Content Curating or Curation is quite an old term that has been in use in the marketing since long period. Curation refers to the companies that publish their own portfolios, and also the selective 3rd party content aggregators such as the newspapers. Though they produce the original content, it looks as though a re-write of what other magazines have done. This happens because the news is not possible to change, it remains same! But the same matter (3rd party content) can be published in a much smarter way. Such smarter methods are even applied to the small B2B firms which struggle hard to produce original content daily. By using this curating method, you can easily leverage the other’s work by boosting reader and positioning your company on top.